Digital Marketing Training
Digital marketing is the process of promoting products or services using digital channels like the internet, mobile devices, and social media. It’s a way for businesses to connect with their target audience, build relationships, and ultimately drive sales.
Digital Marketing Course Syllabus
- Overview of Digital Marketing and its Importance
- Key Concepts and Terminology
- Understanding the Digital Marketing Ecosystem
- Digital Marketing Channels and Strategies
- Setting Objectives and Measuring Success
- Creating and Managing a Website
- Introduction to Content Management Systems (CMS) (e.g., WordPress, Joomla)
- Importance of User Experience (UX) and User Interface (UI)
- Optimizing Website for Performance and Speed
- Content Creation and Strategy: Blogs, Articles, Videos, Infographics
- Basics of SEO and How Search Engines Work
- Keyword Research and Analysis
- On-Page SEO: Title Tags, Meta Descriptions, Headers, and Content Optimization
- Off-Page SEO: Link Building, Social Signals, and Influencer Outreach
- Technical SEO: Site Structure, Crawling, Indexing
- SEO Tools and Analytics (e.g., Google Search Console, SEMrush)
- Introduction to SEM and PPC Advertising
- Setting Up and Managing Google Ads Campaigns
- Keyword Bidding and Ad Placement Strategies
- Creating Effective Ad Copy and Landing Pages
- Measuring and Analyzing PPC Performance
- Budgeting and Cost Management
- Overview of Major Social Media Platforms (e.g., Facebook, Instagram, LinkedIn, Twitter)
- Developing a Social Media Strategy
- Content Creation and Scheduling for Social Media
- Engaging with Followers and Building a Community
- Social Media Advertising and Targeting
- Analyzing Social Media Metrics and Performance
- Basics of Email Marketing and Its Benefits
- Building and Managing Email Lists
- Crafting Effective Email Campaigns and Newsletters
- Personalization and Segmentation Strategies
- A/B Testing and Optimization of Email Campaigns
- Analyzing Email Campaign Performance
- Developing a Content Marketing Strategy
- Content Creation: Blogging, Ebooks, Whitepapers, and Case Studies
- Content Distribution and Promotion
- Measuring Content Marketing Effectiveness
- Content Marketing Tools and Platforms
- Introduction to Digital Analytics
- Setting Up and Using Google Analytics
- Tracking Key Metrics and KPIs
- Analyzing Website Traffic and User Behavior
- Data-Driven Decision Making and Reporting
- Building and Managing Online Reputation
- Managing Online Reviews and Customer Feedback
- Crisis Management and Response Strategies
- Leveraging Influencers and Public Relations in Digital Marketing
- Understanding Mobile Marketing and Its Importance
- Mobile Advertising: In-App Ads, SMS, and MMS Marketing
- Mobile App Marketing and Optimization
- Mobile-Friendly Website Design and Optimization
- Tracking and Analyzing Mobile Marketing Campaigns
- Introduction to Affiliate Marketing
- Setting Up and Managing Affiliate Programs
- Finding and Working with Affiliates and Partners
- Tracking Affiliate Performance and ROI
- Best Practices for Successful Affiliate Marketing
- Basics of E-commerce Marketing
- Developing an E-commerce Strategy
- Product Listing and Online Store Optimization
- Conversion Rate Optimization (CRO)
- Managing Shopping Ads and Retargeting
